Press Play to watch our brief film about the quest for setting a new world record in the Women's 100 meter sprint.
We love the SPRINT — in particular the women's 100 meter event. The WORLD RECORD in the 100 meter has not been topped since 1988 — when the infamous Florence Griffith Joyner — known simply as "Flo-Jo" set the world record at 10.49 seconds. It's just a Herculean achievement by her. It is also one of the most controversial records in all of sports - but Flo-Jo really did set the record - she owned that race baby (even if some haters want to dispute her amazing record).
We are so fascinated by the strength and grace it takes to set a new world record in the 100 meter that we decided to dedicate our new running collection we call THE EDGE to this very special young woman that will eventually break the record.
NO MATTER WHERE YOU ARE.
NO MATTER WHO YOU ARE.
YOU MAY BE THE ONE.
YOU MAY BE... THE BLUE.
We believe that in order to break this world record the girl will have to literally BREAK SPEED... she will have to reach THE EDGE of all human performance.... the air in her lungs will be nearly completely gone — it will be like the EDGE of the Earth where that very last bit of oxygen forms the amazing blue edge around the Earth. To break the world record, she needs to transform, to break speed, to reach the edge, to be — to become — THE BLUE. We call her THE BLUE...
OUR NAME HAS BEEN
YOUNG WOMEN TO
GREATNESS FOR ALMOST
FILMING NOTES: We had an amazing experience working with an incredible athlete - the girl that you see in the film and a superbly gifted cinematography and creative team on this film. We ventured out into the country - far from the city, and then built a 100 meter track in the middle of farm land. Some of us wanna be sprinters even got the chance to sprint on that track - what a feeling it is to sprint so freely in such open fresh-air - sprinting barefoot down this amazing track we made!!! That sprint was a personal high-point of the summer for some of us (maybe only sprinters can relate to that feeling).
FLO-JO's WORLD RECORD: If you have never seen this famous race, please take a look at beauty, grace, and strength. Flo-Jo wins by 4 lengths ahead of all the competition - and that runner just to the left of Flo-Jo - that was the reigning American Record holder Gale Devers who only months prior had set the record. FLO-JO'S WORLD RECORD SPRINT. Once you've watched that video, check out more videos about her athletic career. For those who still don't understand how she broke the record, check out this video on how precise and perfect Flo-Jo's sprinting technique really was. Plus, if you compare male sprinters over the last 125 years you see men have learned how to sprint faster over time - going from 12.6 seconds (Alojz Sokol in 1896) to the current Usaine Bolt time of 9.63 seconds (in 2012) - that's an improvement of 2.97 seconds - so haters can go home now.